Fire HD 10 Tablet (2019, 9th Gen)

I have never been a fan of android. It is a gutted version really of Linux, possibly ubuntu. Making a custom machine is impossible for the android versions out there. The big problem I have with android systems is the periodic upgrade that requires new hardware to operate them and suddenly all the old software disappears to upload. What Amazon Fire Tablet division has done is put together a reasonably priced 10 inch screen with 2 gigs of Ram and a relatively easy to see screen for movies, music, ebooks from the library, and kindle books they can charge for. During the current national and international crisis most of the libraries in the country are closed. They are however allowing us to do a Kindle borrow from your local library. The real problem I see is the constant WiFi needed to run the books. On my regular computer it downloads to my machine for a set period of time and I am able to control it. That is using a standard obsolete windows 7 pro machine. The constant advertising makes this cheap tablet a piece of work. Greed has its place. But this would be a far more valuable machine if that annoying feature was discarded for something a little less boring. I built advertising for a daily newspaper for 41 years. I am qualified to review ads. In the words of one of my teachers in the ad building trade, "A good ad must attract the attention of a man on a galloping horse to stop and look at the ad." None of which these beautiful graphics appear to do. Instead they turn up at inopportune times and annoy rather than attract customers. All customers are liars. That is a well known sales proverb. Meaning people do not always do what they say they will do. I am using the machine to simply read e-books from my local library. They really need to install an Amazon version of Libby on all new machines as well as the standard overdrive for library use. So far turning off the automatic rotation almost works. It still will turn the page at unacceptable times. The Kindle loan feature is a good idea and has a lot going for it. Only it needs a tool bar on the side to make bookmarking a little easier. I do like the microsoft overdrive feature of easily returning read books. I love the longer and acceptable battery life of about 10 to 12 hours. What no one loves is the drain of said battery by hidden features. For the money it has several features I do like a lot. Like the ability to put a 512 GB storage unit on the machine. For altering things I want like a browser with a firefox sync and password manager easily accessed for passwords I have forgot that is a cheap and relatively easy thing to change and a whole lot less annoying than typing in a email address and a password on an awkward keyboard on the screen. I can go a year without using a website. Making my password easy for a senior to use is a mistake a lot of browsers currently make. I could name names. Locking the passwords is only convenient if the user can get to them easily. No security is reliable against a good hacker. Turning the entire machine off should disable WiFi for that reason. Only when someone is on the screen do you want outside access on any computer. If you are making your own browser then include what I just mentioned. You get what you pay for. Personally, a $35 Raspberry Pi for a competent linux user has a lot of practical free programs on it as does Google Play. Set the machine up to handle Google Play as part of the system and you just doubled the value of the tablet without doing much of anything. And yes given a less annoying machine will make you much more money that all of this advertising will do. I just value my time more than the extensive programming needed to make it work. As for your ads, the big mistake made is the ad creator is not using KISS. Keep It Simple Stupid! The entire purpose of all advertising is to get the potential customer to pay attention enough so they make a decision of their own free will to buy what you are selling. I suggest a very discounted price on a dummy line book explaining all there is to know about the tablet in simple non-techie terms. Make it a coupon that comes with the tablet if you haven't all ready thought to do so. The biggest advertisement for this machine is "what is in it for me?" For me, in my retirement, I love good authors and books. Mostly I borrow rather than buy with the exception of good how to do books that I can reference for a couple of years. My latest purchase was a Bread Lover's book on making bread with a machine including about 300 recipes. I seldom order from Amazon for one reason. You have been set back by about 50 years in your marketing because nothing arrives in under about a month while if I can I get a product from a retail store today the convenience of getting it today out weighs the price on-line right now. I bought the unit as an ideal compromise giving me a machine capable of movies, music, and conveniently any e-book or audible book in the resources of my local library. Yes I do have PRIME and have used it extensively in the last couple of years. To me it is almost worthless with the long wait for a product to arrive. Until that changes, I expect Amazon to lose a lot of money from lost business from that factor alone. I gave it a 3 star because of the common practice of annoying things. It got three stars because no one has a better price on a high-quality product. Also you really need to back off things that do cause the annoyance factor. I am retired. When I worked as a master printer in a composing room, my average return on the advertising was at least 19%. 19% on a circulation of about 100,000 newspaper readers back then caused most of my customers to come back for more advertising. One grocery was with us for 5 years. I am also a competent real estate salesman though I am too lazy to work that profession in the modern day. I have only had your particular machine for a few days. So the three stars may go up if I get used to the machine more.